Convert the most valuable shoppers, focusing on selling products that have the highest profit margin and people who are most likely to convert on these products. Important note: In order to effectively bid on ads and people with higher predicted conversion rates, Criteo needs to understand purchase behavior on your website. Tip: To maximize your desired results, use automated bidding to eliminate the guesswork that comes with manual bid management.
This target metric can be adjusted at any time in Campaign Manager. Manual bidding gives you the ability to manage your bids and optimize as you see results change. Automated bidding aligns your campaign with your goals, giving you full control over your target performance metric, such as cost-per-order CPO or a daily spend limit. Your bid will be optimized in real-time to help you achieve your goal.
Once you pick your bid strategy, you can choose automated or manual bid types with any of your bid strategies. This will determine which controls you have for your campaign, such as CPC or daily budget. Skip to Main Content. Home More. Expand search. Search Search. Home Announcements.
Getting Started Integration guides. Importing feeds. What is a product catalog? How does Criteo import my product feed? How do I use the Integration platform to import my product feed? Setting up tags. What is Criteo OneTag 2. OneTag 2. Creating ads.
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About automated bidding
If the currency of my bank and payment card is different from the invoice currency, can I still pay? Will any test amount be debited from my account?
Why was my registration unsuccessful? Will I receive an email confirmation about the payment method registration? Description: Google Ads can optimize bids based on the operating system someone is using. Description: Google Ads can optimize bids based on demographics including age and gender, as well as affinity and in-market audiences.
Example: For a toy retailer, bids may be adjusted if someone has been identified as likely being a parent and is more likely to convert on an ad promoting a new line of educational toys. Description: Google Ads can optimize bids Бк лига ставок промокод on the text of the query that triggered the ad, not just the matching keyword. Description: Google Ads can optimize bids based on which search partner site the ad appears on.
Example: For a consumer packaged goods brand, bids may be adjusted if a query is coming from a more relevant search on an e-commerce site, which has a higher conversion likelihood, compared to a news site. Description: Google Ads can optimize bids based on which site placement the ad appears on. Example: For a consumer packaged goods brand, bids may be adjusted if the ad appears on a popular, high-traffic site, which has a higher conversion likelihood.
Example: For a furniture brand, bids may be adjusted if a person has browsed several couches priced at a higher value compared to lamps that have a lower price point. Description: Google Ads can optimize bids based on similar attributes across products such as price, condition, brand, and product category.
Example: For a retailer selling outdoor gear, bids may be adjusted if you add a new tent to your product data that is similar to other tents that have a high conversion likelihood. Example: For a fitness brand, bids may be adjusted if an app has many excellent reviews and is more likely to result in an install. Description: Google Ads can optimize bids based on how your product price compares to other advertisers who are participating in the same auctions that you are.
Description: Google Ads can optimize bids based on seasonal performance trends during different times of year. Example: For an electronics retailer, bids may be adjusted if a person is searching for a new television during the holiday season, which typically sees a higher conversion likelihood.
Автоматизация и назначение ставок в Google Ads: как действовать в высокий сезон
Smart Bidding allows you to set performance targets and customize settings to your unique business goals:. Smart Bidding offers reporting tools that give you deeper insight into your bidding performance and help you quickly troubleshoot any issues. These include:. Smart Bidding works successfully for businesses large and small. Smart bidding can optimize based on data from all of your campaigns, so even new campaigns without data of their own may see increased performance.
To evaluate results accurately, we recommend measuring performance over longer time periods that have at least 30 conversions, such as a month or longer 50 conversions for Target ROAS.
Relevant keywords can be added to low volume campaigns to expand targeting and increase conversions. Help Center Community Announcements. Google Ads. Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts.
Connect your goals to data Find and run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues. Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges.
About Smart Bidding
About automated bidding Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Was this helpful? Yes No.
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